Will AI replace Agents and Business Managers of Artists, Performers, and Athletes?

AI can do 46% of the work Agents and Business Managers of Artists, Performers, and Athletes do at least twice as fast. People already use it for 2 of their 14 tasks, while 5 more are ready but barely used so far. 7 still need a person.

AI is already doing this2 · 24% of time

People already use AI for these tasks in real work, based on Anthropic's analysis of how Claude is used.

  • Confer with clients to develop strategies for their careers, and to explain actions taken on their behalf.Mostly assisted15% of time
  • Keep informed of industry trends and deals.Mostly automated9% of time

AI could do this next5 · 23% of time

AI can speed these up by at least half, but real use has not caught up yet. These are next in line.

  • Manage business and financial affairs for clients, such as arranging travel and lodging, selling tickets, and directing marketing and advertising activities.10% of time
  • Arrange meetings concerning issues involving their clients.6% of time
  • Advise clients on financial and legal matters, such as investments and taxes.3% of time
  • Prepare periodic accounting statements for clients.2% of time
  • Hire trainers or coaches to advise clients on performance matters, such as training techniques or performance presentations.1% of time

Still needs a person7 · 54% of time

No real AI use, no proven AI speedup and no robot that can do it yet. This is the part of the job to build on.

  • Develop contacts with individuals and organizations, and apply effective strategies and techniques to ensure their clients' success.13% of time
  • Negotiate with managers, promoters, union officials, and other persons regarding clients' contractual rights and obligations.13% of time
  • Schedule promotional or performance engagements for clients.10% of time
  • Send samples of clients' work and other promotional material to potential employers to obtain auditions, sponsorships, or endorsement deals.9% of time
  • Conduct auditions or interviews to evaluate potential clients.4% of time
  • Collect fees, commissions, or other payments, according to contract terms.3% of time
  • Obtain information about or inspect performance facilities, equipment, and accommodations to ensure that they meet specifications.2% of time

Your week is not the average

Describe what you actually do and get a personal report: your own tasks, what AI can already do, what stays yours and a 90 day plan.

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What this means

AI can do most of this work faster, but a real part of the job still needs a person. Real use is still behind at 19 out of 100, so the change here is only getting started. The people who learn which tasks to hand off will pull ahead.

What to do next

  • Do the 2 tasks AI is already handling with AI yourself. Your peers already are, and it is quickly becoming the baseline.
  • Get ahead on the 5 tasks AI could do next. These move as tools improve, so learning them early pays off.
  • Build on the 7 tasks that stay human. This is where your judgment, skill and relationships matter most.
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