Will AI replace Tour Guides and Escorts?

AI can do 47% of the work Tour Guides and Escorts do at least twice as fast. People already use it for 1 of their 19 tasks, while 5 more are ready but barely used so far. Robots can technically handle 5 physical tasks. 8 still need a person.

AI is already doing this1 · 2% of time

People already use AI for these tasks in real work, based on Anthropic's analysis of how Claude is used.

  • Perform clerical duties, such as filing, typing, operating switchboards, or routing mail and messages.Mostly assisted2% of time

AI could do this next5 · 45% of time

AI can speed these up by at least half, but real use has not caught up yet. These are next in line.

  • Describe tour points of interest to group members, and respond to questions.26% of time
  • Research various topics, including site history, environmental conditions, and clients' skills and abilities to plan appropriate expeditions, instruction, and commentary.7% of time
  • Conduct educational activities for school children.5% of time
  • Provide directions and other pertinent information to visitors.5% of time
  • Provide information about wildlife varieties and habitats, as well as any relevant regulations, such as those pertaining to hunting and fishing.2% of time

Robots can technically do this5 · 34% of time

Physical tasks that today's robots can perform in at least some settings. Robots are cost competitive for very few tasks so far, so this change moves slower.

  • Escort individuals or groups on cruises, sightseeing tours, or through places of interest, such as industrial establishments, public buildings, or art galleries.Robots: structured workplaces19% of time
  • Greet and register visitors, and issue any required identification badges or safety devices.Robots: structured workplaces5% of time
  • Drive motor vehicles to transport visitors to establishments and tour site locations.Robots: structured workplaces5% of time
  • Assemble and check the required supplies and equipment prior to departure.Robots: purpose built settings3% of time
  • Collect fees and tickets from group members.Robots: structured workplaces2% of time

Still needs a person8 · 19% of time

No real AI use, no proven AI speedup and no robot that can do it yet. This is the part of the job to build on.

  • Monitor visitors' activities to ensure compliance with establishment or tour regulations and safety practices.5% of time
  • Distribute brochures, show audiovisual presentations, and explain establishment processes and operations at tour sites.3% of time
  • Provide for physical safety of groups, performing such activities as providing first aid or directing emergency evacuations.2% of time
  • Teach skills, such as proper climbing methods, and demonstrate and advise on the use of equipment.2% of time
  • Select travel routes and sites to be visited based on knowledge of specific areas.2% of time
  • Solicit tour patronage and sell souvenirs.2% of time
  • Speak foreign languages to communicate with foreign visitors.2% of time
  • Train other guides and volunteers.2% of time

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What this means

AI can do most of this work faster, but a real part of the job still needs a person. Real use is still behind at 1 out of 100, so the change here is only getting started. The people who learn which tasks to hand off will pull ahead.

What to do next

  • Do the 1 task AI is already handling with AI yourself. Your peers already are, and it is quickly becoming the baseline.
  • Get ahead on the 5 tasks AI could do next. These move as tools improve, so learning them early pays off.
  • Keep an eye on the 5 physical tasks robots can technically do. Cost keeps most robots out of work today, so this shift is slower.
  • Build on the 8 tasks that stay human. This is where your judgment, skill and relationships matter most.

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