Will AI replace Advertising and Promotions Managers?

AI can do 84% of the work Advertising and Promotions Managers do at least twice as fast. People already use it for 6 of their 30 tasks, while 19 more are ready but barely used so far. 5 still need a person.

AI is already doing this6 · 25% of time

People already use AI for these tasks in real work, based on Anthropic's analysis of how Claude is used.

  • Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.Mostly automated9% of time
  • Plan and execute advertising policies and strategies for organizations.Mostly assisted6% of time
  • Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.Mostly automated5% of time
  • Analyze the effectiveness of marketing tactics or channels.Mostly automated3% of time
  • Contact organizations to explain services and facilities offered.Mostly automated1% of time
  • Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.Mostly automated1% of time

AI could do this next19 · 59% of time

AI can speed these up by at least half, but real use has not caught up yet. These are next in line.

  • Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.7% of time
  • Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs.6% of time
  • Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.5% of time
  • Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.5% of time
  • Prepare budgets and submit estimates for program costs as part of campaign plan development.3% of time
  • Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.3% of time
  • Train and direct workers engaged in developing and producing advertisements.3% of time
  • Coordinate with the media to disseminate advertising.3% of time
  • Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.3% of time
  • Prepare and negotiate advertising and sales contracts.2% of time
  • Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.2% of time
  • Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.2% of time
  • Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.2% of time
  • Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.2% of time
  • Manage sales team, including setting goals, providing incentives, and evaluating employee performance.2% of time
  • Analyze marketing or sales trends to forecast future conditions.2% of time
  • Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies.2% of time
  • Direct and coordinate product research and development.1% of time
  • Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.1% of time

Still needs a person5 · 16% of time

No real AI use, no proven AI speedup and no robot that can do it yet. This is the part of the job to build on.

  • Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.6% of time
  • Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.6% of time
  • Attend or participate in conferences, community events, and promotional events related to products or technologies.2% of time
  • Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.1% of time
  • Represent company at trade association meetings to promote products.1% of time

Your week is not the average

Describe what you actually do and get a personal report: your own tasks, what AI can already do, what stays yours and a 90 day plan.

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What this means

AI can already do almost all of this work at least twice as fast. Real use is still behind at 21 out of 100, so the change here is only getting started. Expect the role to shift toward deciding what to do, checking AI's work and owning the result.

What to do next

  • Do the 6 tasks AI is already handling with AI yourself. Your peers already are, and it is quickly becoming the baseline.
  • Get ahead on the 19 tasks AI could do next. These move as tools improve, so learning them early pays off.
  • Build on the 5 tasks that stay human. This is where your judgment, skill and relationships matter most.
Sales Managers87%Public Relations Managers87%Marketing Managers88%Fundraising Managers65%Legislators83%Natural Sciences Managers83%

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