Will AI replace Public Relations Managers?
AI can do 87% of the work Public Relations Managers do at least twice as fast. People already use it for 4 of their 20 tasks, while 14 more are ready but barely used so far. 2 still need a person.
AI is already doing this4 · 28% of time
People already use AI for these tasks in real work, based on Anthropic's analysis of how Claude is used.
- Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.Mostly assisted10% of time
- Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.Mostly automated9% of time
- Draft speeches for company executives and arrange interviews and other forms of contact for them.Mostly assisted6% of time
- Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.Mostly automated3% of time
AI could do this next14 · 59% of time
AI can speed these up by at least half, but real use has not caught up yet. These are next in line.
- Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.11% of time
- Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.7% of time
- Respond to requests for information about employers' activities or status.7% of time
- Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.6% of time
- Observe and report on social, economic, and political trends that might affect employers.4% of time
- Confer with labor relations managers to develop internal communications that keep employees informed of company activities.3% of time
- Design and edit promotional publications, such as brochures.3% of time
- Develop, implement, or maintain crisis communication plans.3% of time
- Evaluate advertising and promotion programs for compatibility with public relations efforts.3% of time
- Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.3% of time
- Manage communications budgets.3% of time
- Formulate policies and procedures related to public information programs, working with public relations executives.2% of time
- Maintain company archives.1% of time
- Manage in-house communication courses.1% of time
Still needs a person2 · 13% of time
No real AI use, no proven AI speedup and no robot that can do it yet. This is the part of the job to build on.
- Assign, supervise, and review the activities of public relations staff.11% of time
- Produce films and other video products, regulate their distribution, and operate film library.2% of time
Your week is not the average
Describe what you actually do and get a personal report: your own tasks, what AI can already do, what stays yours and a 90 day plan.
What this means
AI can already do almost all of this work at least twice as fast. Real use is still behind at 22 out of 100, so the change here is only getting started. Expect the role to shift toward deciding what to do, checking AI's work and owning the result.
What to do next
- Do the 4 tasks AI is already handling with AI yourself. Your peers already are, and it is quickly becoming the baseline.
- Get ahead on the 14 tasks AI could do next. These move as tools improve, so learning them early pays off.
- Build on the 2 tasks that stay human. This is where your judgment, skill and relationships matter most.
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